Meet Caroline
FOUNDER OF TEAMWORKS AND
CREATOR OF BUSINESS FREEDOM FORMULA
Hello! I'm Caroline Armstrong, the heart and soul behind Teamworks.
My journey to success wasn't easy. Growing up an undiagnosed woman with autism and ADHD, I faced numerous challenges, especially in communication, focus and consistency.
Despite my best efforts I found myself constantly upsetting people, misunderstanding them, distracting them, and feeling like I was letting them down.
I felt disconnected and isolated, unable to understand why I just couldn’t “get it”.
I felt frustrated and alone, desperately wanting to know the hidden knowledge that others understood but I couldn’t seem to grasp.
As I got older, I discovered a passion for Behavioural Science, driven by a desire to workout the elusive “people” code.
On a practical level, it turns out, I was also naturally gifted at understanding how to run a business, and I ran a few successful production-based businesses that didn’t require any skilled people management.
But I wanted to be of more service to people, I knew that having a service based business was the right next step for me.
However, the problems that had plagued me in my younger years created new problems when it came to the practical, everyday aspect of leading and engaging a team. A team that I needed to be consistently delivering quality customer service to build my business.
As a result, for the first time in my business career, I was struggling. Really struggling.
I felt out of my depth and these struggles soon began to cause problems within business that were keeping me up at night, worrying about whether things were going to fall apart completely.
Not realising I had undiagnosed conditions, I started to believe I was the problem; maybe I just wasn’t cut out for this "boss thing" after all.
However, the turning point came when I combined my knowledge in Small Business Management and Behaviour Science and set about to
create a unique business model, one built on carefully crafted systems, structure and processes that supported me, as a neurodivergent owner, to give my employees a far better employment experience.
With this model, I could finally lead effectively, empower my team, and ensure a standout client experience that drove revenue, even when I wasn’t there to watch.
Implementing this into my business revolutionised my ownership experience and changed my life forever.
After successfully selling my business and relocating, friends reached out for help in there businesses, and what I know now is that by examining, systemising, and developing how I ran my business I realised I had created a playbook for EVERY business owner feeling overwhelmed and struggling with a way forward to achieve the success they want.
Teamworks was born from this realisation.
So Teamworks is really about passion for guiding small business owners like you to build a business that not only serves you, but also empowers your team and delights your clients too.
I have seen the results again and again. People finally having the ownership experience they actually signed up for!!! I understand the life-changing power that comes from sharing my simple but revolutionary way to transform your business vision into reality, and become that industry leader you know is needed.
That is why I do what I do.
The Teamworks Mission
I created Teamworks because I'm on a mission to re-align small to medium-sized businesses, so they better care for the people who power them: owners, employees, and customers alike — in ways that honour both their humanity and their highest potential.
I believe sustainable business is more than just profit; it’s about people, purpose, and conscious growth.
I want owners to relish the freedom and abundance of leading their own enterprise, employees to feel deeply valued and fulfilled in their contribution, and customers to walk away with a sense of heartfelt connection — making small businesses not just the first choice, but the obvious choice for doing business.
At its heart, Teamworks is a catalyst for conscious evolution.
Through wisdom, intuition, and grounded leadership, I empower small business owners to transform from within — leading not just with strategy, but with clarity, compassion, and courage.
I build structures that honour the human spirit, systems that nurture sustainable growth, and cultures that awaken untapped potential.
In every program, in every conversation, I bridge the world of mind and heart — weaving together operational excellence with soulful leadership.
My work is the alchemy of stability and transformation — turning businesses into living, breathing ecosystems where excellence feels effortless, and people thrive.
Because true success isn't just about achieving more — it's about
becoming more.
At Teamworks, we don't just help businesses succeed — we guide leaders to evolve.
What We Value at Teamworks
BUSINESS FOCUSED
We understand the power of business in shaping society. We work to create profitable & sustainable businesses with the singular purpose of serving the lives of people; those that own them, those that work in the them, and those that use them.
ALIGNED ACTION
We believe in taking action that is infused with the right intention. This means digging deep into our fears, stories, beliefs, and prejudices to ensure that we take actions that move us forward in the direction we truly desire.
GROWTH MINDSET
There is always more to know. Learning is a journey and by sharing what we know we learn more about ourselves, others, and the world we live in. Every day and everybody is an opportunity to discover something new.
COURAGEOUS LEADERSHIP
Taking leadership roles in our life is critical in building a society for the many, not just the one. We are committed to revealing and unleashing leadership potential in everyone, so every person has the ability to make a positive impact on the world in their own way.
PARADIGM SHIFTING
The world is filled with limitless possibilities, endless solutions, and an infante space for loving kindness to exist. We are passionate about guiding people to see old problems through new, compassionate eyes so they can step out of their own way and be a miracle for others.
ENERGETICALLY CONNECTED
We understand the value of connecting with a power greater than ourselves to be co-creators of good in the world, starting with our own throughs, beliefs, intentions and actions.
Are You Ready to Take Control of Your Business?
You didn’t start your business to feel trapped by it. Whether you need
clear leadership strategies, structured team pathways, or business systems that work, I can help.
Turning small business chaos into calm, profitable, high-performing teams with the Business Freedom Formula.
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