Talks with Caroline
Caroline Armstrong brings a refreshing blend of real-world experience, deep insight, and straight-talking wisdom to every stage.
With over 25 years in small business and a proven track record of helping owners lead with clarity and confidence, Caroline speaks to the heart of what it means to grow a business that works — for the owner, the team, and the bottom line.
Her talks are practical, inspiring, and tailored to empower business owners, leaders, and changemakers to step into their next level with purpose and impact.
Upcoming Events
Unlocking the Power of Human Behaviour in Small Business
I’m honoured to be speaking at the Asentiv National Conference on March 28th & 29th in Perth, Australia!
Small business isn’t just about strategy—it’s about people. When we truly understand human behaviour, business stops feeling like a constant battle and starts working the way it’s meant to.
At this year’s Asentiv National Conference, I’ll be sharing my exclusive material on how leveraging the human mind can transform your business in the way we set goals, creating sustainable success, and removing the hidden barriers that keep business owners stuck.
In this session, you’ll learn:
✅ The two critical steps most business owners skip before setting goals—and why they make all the difference.
✅ How to set aligned, actionable goals by working with human psychology instead of against it.
✅ The 3 S’s framework —your key to stopping self-sabotage, breaking bottlenecks, and keeping your business moving forward.
🔑 "This is more than a mindset shift—it’s a game-changer for how you lead, grow, and create impact through your business."
Join me at Asentiv National Conference 2025 by reserving your spot now.
Information will be shared soon.
The Entitlement Detox Workshop
Showing Salon Owners How To Turn Entitlement into Engagement So They Can Build a Culture of Effort and Excellence.
Salon owners everywhere are feeling the frustration—staff who expect more but give less, a lack of accountability, and an increasing struggle to build a motivated and engaged team. If you’ve heard your salon clients say they feel like they’re doing all the giving and getting nothing in return, then this workshop is exactly what they need.
The Entitlement Detox will give salon owners the tools and strategies to shift their team’s mindset from entitlement to effort, accountability, and excellence. This is not another fluff-filled motivation session—this workshop is packed with practical, proven strategies salon owners can implement immediately to change the way their team works, performs, and engages.
Who This Workshop is For:
Salon owners and managers who feel like they’re constantly fighting an uphill battle with staff engagement and performance.
Owners who are tired of feeling unappreciated and want a team that takes responsibility and ownership.
Those ready to step into true leadership and create a business that thrives without micromanagement.
What Salon Owners Will Learn:
Why staff behave this way and how business stage may be the real challenge, not just leadership struggles.
The ‘What’s in it for me’ phenomenon and how to use it to increase engagement rather than resentment.
The real motivators behind salon staff and how to leverage them to create loyalty and high performance.
3 Practical tools to reduce the grey areas in performance, behaviour, and expectations.
How to read salon KPIs as engagement measure tool to step away from the salon and trust that the team can still deliver results.
Book Caroline for Your Event
Caroline speaks on a wide range of topics including:
Inspirational Leadership in Small Business
Building High-Performing Teams Without Burnout
Systems, Structure, and Soul: The New Era of Entrepreneurship
From Hot Mess to High Impact: The Owner Mindset Shift
Navigating Growth Stages with Clarity and Confidence
Whether you're planning a conference, team day, podcast, or panel, Caroline brings fresh energy and deeply practical insight that connects with business owners and leaders at every stage.
Turning small business chaos into calm, profitable, high-performing teams with the Business Freedom Formula.
Newsletter
Join our community to stay updated on the latest courses, exclusive content, and learning resources. Subscribe now and take the next step in your educational journey!