Talks with Caroline
Caroline Armstrong brings a refreshing blend of real-world experience, deep insight, and straight-talking wisdom to every stage.
With over 25 years in small business and a proven track record of helping owners lead with clarity and confidence, Caroline speaks to the heart of what it means to grow a business that works — for the owner, the team, and the bottom line.
Her talks are practical, inspiring, and tailored to empower business owners, leaders, and changemakers to step into their next level with purpose and impact.
Upcoming Events
Unlocking the Power of Human Behaviour in Small Business
I’m honoured to be speaking at the Asentiv National Conference on March 28th & 29th in Perth, Australia!
Small business isn’t just about strategy—it’s about people. When we truly understand human behaviour, business stops feeling like a constant battle and starts working the way it’s meant to.
At this year’s Asentiv National Conference, I’ll be sharing my exclusive material on how leveraging the human mind can transform your business in the way we set goals, creating sustainable success, and removing the hidden barriers that keep business owners stuck.
In this session, you’ll learn:
✅ The two critical steps most business owners skip before setting goals—and why they make all the difference.
✅ How to set aligned, actionable goals by working with human psychology instead of against it.
✅ The 3 S’s framework —your key to stopping self-sabotage, breaking bottlenecks, and keeping your business moving forward.
🔑 "This is more than a mindset shift—it’s a game-changer for how you lead, grow, and create impact through your business."
Join me at Asentiv National Conference 2025 by reserving your spot now.
Information will be shared soon.
The Entitlement Detox Workshop
Showing Salon Owners How To Turn Entitlement into Engagement So They Can Build a Culture of Effort and Excellence.
Salon owners everywhere are feeling the frustration—staff who expect more but give less, a lack of accountability, and an increasing struggle to build a motivated and engaged team. If you’ve heard your salon clients say they feel like they’re doing all the giving and getting nothing in return, then this workshop is exactly what they need.
The Entitlement Detox will give salon owners the tools and strategies to shift their team’s mindset from entitlement to effort, accountability, and excellence. This is not another fluff-filled motivation session—this workshop is packed with practical, proven strategies salon owners can implement immediately to change the way their team works, performs, and engages.
Who This Workshop is For:
Salon owners and managers who feel like they’re constantly fighting an uphill battle with staff engagement and performance.
Owners who are tired of feeling unappreciated and want a team that takes responsibility and ownership.
Those ready to step into true leadership and create a business that thrives without micromanagement.
What Salon Owners Will Learn:
Why staff behave this way and how business stage may be the real challenge, not just leadership struggles.
The ‘What’s in it for me’ phenomenon and how to use it to increase engagement rather than resentment.
The real motivators behind salon staff and how to leverage them to create loyalty and high performance.
3 Practical tools to reduce the grey areas in performance, behaviour, and expectations.
How to read salon KPIs as engagement measure tool to step away from the salon and trust that the team can still deliver results.
Guest Podcast Apperances
Coming Soon!
The final episode of our 4-part series drops on 27th May
Join me and Karen as I uncover the secret to creating a business that runs smoothly without you being there 24/7.
Ready to stop being the bottleneck? This is the episode you don’t want to miss.
Podcast Episode: How to Be an Effective Boss (Even When You Don’t Feel Like One) with Caroline Armstrong
In this episode of Managing Money Made Easy, I’m diving into what it really takes to lead with confidence when you’re running a small business, managing mates, and navigating blurred lines at work. I’ll share practical insights on emotional consistency, overcoming internal roadblocks, and why most leadership advice doesn’t work for tradies, franchisees, and small business owners.
If you’ve ever felt stuck between being the “mate” and being “the boss,” this episode is for you.
Learn more here about the podcast or you can click the PLAY button
to listen.
Podcast Episode: Goal Setting with Caroline Armstrong
In this eye-opening episode of Managing Money Made Easy, I’m back with Karen G. Adams to explore why traditional goal setting often fails—and what you can do instead. I’ll explain how aiming for goals like "double your revenue" can lead to burnout and self-sabotage when they’re not aligned with how you truly want to feel. Together, we’ll dive into the importance of emotional alignment, affirmations, and how your brain's filtering system (RAS) plays a role in setting meaningful an
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d achievable business goals. If you’ve ever felt stuck or frustrated by goals that don’t seem to stick, this episode will completely reframe your approach.
Learn more here about the podcast or you can click the PLAY button to listen.
Podcast Episode: The 5 Stages of Business with Caroline Armstrong
I’m joining Karen G. Adams, host of Managing Money Made Easy to break down the 5 Stages of Business, a psychology-driven framework that helps entrepreneurs navigate their journey from idea to sustainable leadership. I’ll discuss the challenges of the ‘messy middle’ and explain how mindset and self-awareness are key to breaking through those barriers.
With relatable analogies (like open water swimming) and practical advice, this episode is packed with powerful lessons for small business owners who want clarity, growth, and long-term success.
Learn more here about the podcast or you can click the PLAY button
to listen.
Book Caroline for Your Event
Caroline speaks on a wide range of topics including:
Inspirational Leadership in Small Business
Building High-Performing Teams Without Burnout
Systems, Structure, and Soul: The New Era of Entrepreneurship
From Hot Mess to High Impact: The Owner Mindset Shift
Navigating Growth Stages with Clarity and Confidence
Whether you're planning a conference, team day, podcast, or panel, Caroline brings fresh energy and deeply practical insight that connects with business owners and leaders at every stage.
Turning small business chaos into calm, profitable, high-performing teams with the Business Freedom Formula.
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